What we record, and why

Eachtra, Berlin. Questions or requests about your data: rory@eachtraagency.com

If you accept cookies: the pages you visit, how you found us (such as the ad or link you clicked), basic device information, and your email if you fill in one of our forms. We use this to understand which of our marketing works, and share visits and enquiries with Meta so we can measure and improve our ads. If you decline, nothing is recorded or shared.

If you fill in a form: the details you enter, so we can reply and work with you.

We don't sell your data. Trusted service providers store it for us.

We manage Google Ads accounts for ourselves and for clients who give us access. With the account owner's permission, our internal tools use the Google Ads API to read campaign settings and performance data (such as spend, impressions, clicks and conversions) and, where agreed, to pause, resume or change budgets and campaigns.

We use this only to report on and manage that client's advertising. The data is stored in our own systems and with trusted service providers that host them, and is only seen by that client and by us. We don't sell it, use it to advertise to other people, or share it with anyone else.

Eachtra's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Clients can remove our access at any time in their Google Ads account, and can ask us to delete their data by emailing us.

We manage TikTok ad accounts for ourselves and for clients who give us access through TikTok Business Center. With the account owner's permission, our internal tools use the TikTok Marketing API to read campaign settings and performance data (such as spend, impressions, clicks and conversions) and, where agreed, to create, edit, pause or resume campaigns and upload creatives.

We use this only to report on and manage that client's advertising. We don't collect data about individual TikTok users, and we don't sell the data, use it to advertise to other people, or share it with anyone else. It is stored in our own systems and with trusted service providers that host them, and is only seen by that client and by us.

Clients can remove our access at any time in TikTok Business Center, and can ask us to delete their data by emailing us.

We manage Meta (Facebook and Instagram) ad accounts and Pages for ourselves and for clients who give us access through Meta Business Manager. With the account owner's permission, our internal tools use the Meta Marketing API to read campaign settings and performance data (such as spend, impressions, clicks and conversions) and, where agreed, to create, edit, pause or resume campaigns, ad sets, ads and ad creatives, and to read the Page details needed to run those ads.

We use this only to report on and manage that client's advertising. We don't collect data about the people who see or interact with the ads, and we don't sell the data, use it to advertise to other people, or share it with anyone else. It is stored in our own systems and with trusted service providers that host them, and is only seen by that client and by us.

Eachtra's use of information received from Meta complies with the Meta Platform Terms.

Clients can remove our access at any time in Meta Business Settings, and can ask us to delete their data as described below.

To have the data we hold about you or your business deleted, including data we received through Google, TikTok or Meta, email rory@eachtraagency.com with the subject "Data deletion" and the name of your business or ad account. We will confirm by reply and delete it within 30 days.

We use our own measurement cookies and Meta's advertising cookies, and only after you accept. Ours last up to 13 months.

Change my choice

You can ask to see, correct or delete your data, or withdraw consent at any time. Just email us. You can also complain to your local data protection authority.

Last updated 21 October 2026.